Drawing from Customer Behavior

PSC Analytics uses the Internet of Things to create powerful marketing insights for the retail industry. The PSC Analytics solution allows retailers to generate additional revenue by linking consumer behavior to sales and advertising when it matters most – the point of interest. Drawing from customer behavior at brick and mortar stores, PSC Analytics provides relevant content right as purchasing decisions are made.

Online retailers have used these strategies for years – pointing people to what shoppers with similar profiles have bought, or using “trending” sales in particular demographics to predict consumer behavior. The PSC Analytics solution brings these innovative technologies and insights to physical stores.

Creating a robust and scalable solution that reacts to physically present customers in real time is a significant challenge. Algorithms and communications need to keep system response times to within a fraction of a second. Technology choice was an important factor in the success of the overall solution, both in terms of robustness and performance. In this case, quite a few technology choices were in play, including IoT devices, in-store hardware and software, cloud hosting platforms and server side technologies.

After evaluating a number of development firms, PSC Analytics selected Nextware Technologies as their partner to develop the system for its state of the art IoT solution.

Nextware Technologies put its experience and technical savvy for the Internet of Things to work. In just four months, they worked with PSC Analytics to create a seamless solution which allowed for interactions between in-store devices, customer-facing applications and server side analytics. Making sense of the complicated interplay between different technology standards and platforms, Nextware developed a system which allowed all components of the solution to effectively and efficiently interact.

Nextware Technologies also put together a cloud-based solution for storage and processing of the vast amount of data required to make the system run smoothly. Relying on Nextware’s ability to deliver a secure, efficient solution in a cloud environment, PSC Analytics was able to benefit from a nimble architecture which takes advantage of online storage and processing efficiencies.

The results were clear. In-store customers experienced a flawless experience – one which appeared subtle and natural despite the in-depth technical work which took place in the background. Through the Nextware-created platform, PSC Analytics also gathered relevant and timely data for its customers. This gave their retail customers real-time intelligence not only on what consumers bought, but how their purchasing behavior changed as a result of their interaction with the system and products.

John Solorzano, the CEO of PSC Analytics, praised Nextware’s ability to comprehend the technical challenge and deliver a timely and unique solution – all within a tight rollout schedule. “True masters of their craft, Nextware Technologies has a unique gift for understanding the shared vision of their client’s desired end result,” Solorzano said. “The ability to listen, envision, plan and execute effectively is the very definition of success in business to business solutions. Nextware Technologies’ superb ability to communicate and strategize made working with them a seamless process.”

Looking for an integrated solution to your challenges in the Internet of Things?  Contact Nextware today to set up a discussion.