Customer Relationship Management (CRM)

Creating and keeping your customers

Customer Relationship Management software like Salesforce powers the sales and operational workflow of many companies. With the right CRM solution, companies can improve the quality and quantity of customer interactions, driving value to business operations and improving profitability. It can also help your organization get the maximum value from all stages of the sales and production cycle.

As a top CRM consulting company, Nextware helps you select, implement, and manage CRM solutions, based on the pace and size of your business. We also assist clients in smoothly transitioning to a new and improved system through our CRM migration services. Building on powerful CRM platforms, Nextware can help you organize, automate, and synchronize functions such as business operations, sales activities, marketing, customer service, and technical support.

Choosing a CRM Solution

Every business has different CRM needs dictated by their workflow and strategic priorities. Choosing the right CRM system will have a significant impact on usability, security, and efficiency – all of which are critical to extracting maximum value out of it. Taking the wrong path could make things difficult and expensive to undo.

Nextware provides top-notch CRM solutions and services in Los Angeles. Our experts have in-depth experience with most of the commercially available CRM systems. We can guide you in your selection process, ensuring that the CRM system you choose is appropriately tailored to your needs.

CRM Customization and Migration

Nextware works with businesses at all stages of the CRM adoption cycle, from those who are starting from scratch to those who want to customize an existing solution. Regardless of where you’re starting from, Nextware can take your chosen CRM platform and customize it to meet the specific needs and goals of your organization.

We provide CRM customization services to incorporate or enhance features such as customer experience management, task management, email marketing, and document management into your CRM solution.

CRM implementations can be complex and time consuming, particularly when migration, integration, and cleanup of legacy data are involved. Nextware takes the time to learn about your organization’s workflow before implementation, making sure you get the system that best fits your requirements.

Custom Platforms

While most CRM solutions can be implemented on top of well-known platforms such as Salesforce, Nextware also develops custom CRM solutions to provide specific features that existing platforms may not offer. For businesses with unique workflow requirements, tailored CRM solutions deliver more consistent and comprehensive value.


Nextware provides CRM customization and integration services for different industries with the help of our team of CRM professionals who have related domain expertise. Here are some ways CRM solutions benefit various industries.

  • Bring together people, processes, and technology for better collaboration and optimized business operations.
  • Improve customer retention by providing personalized loyalty services, leveraging customer information from a common database.
  • Reduce maintenance and expansion costs by applying modifications to the CRM system.
  • Enable better diagnosis by integrating medical records with the CRM system.
  • Improve coordination among healthcare professionals to provide treatments efficiently.
  • Enhance patient satisfaction by optimizing processes for admissions, discharges, transfers, and similar activities.
  • Provide quick responses to customer inquiries by integrating CRM with billing data, customer history, invoices, account details, and related information.
  • Promote the right products to the right customers with the help of segmentation and lead management functionalities.
  • Leverage analytics data to target profitable groups of customers and automate loyalty services to ensure retention.
  • Manage inventory more efficiently with quick access to data and automated alerts for initiating re-order and related actions.
  • Maintain customer self-service portals to resolve concerns. Store and use this interaction data as feedback to improve services.
  • Manage contracts, license registration, and related time-sensitive legal formalities more efficiently with organized records and timely alerts.